What’s in a Frame? Your Selfies and #FoodPorn, Thanks to a New App

March 15, 2016 - photo frame

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Testing out a eWilner Frames iPhone app (all screenshots by a author for Hyperallergic)

New York-based Eli Wilner is one of a art world’s many renowned framers. His clients embody a Metropolitan Museum of Art, Sotheby’s, and Christie’s; he’s framed Picassos and a 21-foot-long prolonged portrayal “Washington Crossing a Delaware.” In a digital age, though, when billions some-more images are floating in cyberspace than are unresolved on earthy walls, even a powerhouse like Wilner might fear a design support is losing relevance.

To adjust a framing business to the digital age, and to make images of his frames — some of that cost adult to $250,000 — permitted to a masses, Wilner has usually launched a giveaway iPhone and iPad, eWilner Frames. It lets we regally support your digital art, or your selfies, or your photos of doughnuts (more on that later). When we place any design from your phone or tablet’s camera hurl into one of some-more than 100 frames from the company’s collection, its classiness increases a thousandfold, Wilner suggests. “Throughout a story of art, frames have been essential to a display of pictures,” Wilner told a New York Times. “In a digital age, as some-more people take and share photographs, it’s critical that we not forget how good frames can also raise cinema from their wedding, honeymoon, or bar mitzvah, and make them special.”


Golden doughnuts in a golden frame

Testing out the eWilner app provided me with a brief lesson in a story of framing, while also lifting concerns about a series of photos of doughnuts saved to my phone. That regard subsided, though, when Wilner’s digital frames remade these doughnut photos into exemplary still lifes. An perplexing 17th century Bolognese “cauliculi” support forged with a lion’s conduct unequivocally brought out a glitter in this sketch of a box of Krispy Kremes. (Actual support price: $85,000.)

A loll of a identical box of donuts, drawn while we sat inspired on a train, looked gallery-ready in a 20th century prosaic embellishment with china root finish. (Actual support price: $45,000).


A framed doughnut drawing

A sketch of a cinnamon hurl baked by a crony took on puzzling abyss when framed in a 19th-century “gilded cassetta” character support detailed with punchwork.

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A stately cinnamon roll

And a eWilner frames improved some-more than usually photographs of baked goods. A dim walnut support with sputter moldings from 17th century Europe beautifully highlighted a purple typography in a elegant Yahoo Answers query about a definition of a lyrics to “Who Let a Dogs Out?” by a Baha Men (but it didn’t assistance answer a question). (Actual support price: $65,000.) 

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Answers to life’s critical questions consequence an equally critical frame.

The app’s usually downside is that it offers a user just four digital facsimiles of Wilner frames to use for giveaway — a four pictured above. Each additional support represents a ¢99 in-app purchase. You can still crop Wilner’s digital collection and learn problematic information about support story and support pricing, if that’s your thing. But if we wish to frame a print in, say, a 1915 oval counterpart support by famed Swedish-born woodcarver Walfred Thulin, you’ll have to compensate a dollar — that is still $64,999 cheaper than a tangible frame’s price, so won’t put too most of a hole in your doughnut budget. 

The eWilner Frames app is accessible for iPhone and iPad from a iTunes store here

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