Sworl raises some-more money from Hanauer brothers and others for mobile print …

October 15, 2014 - photo frame

Sworl's Tom Riley
Sworl’s Tom Riley

It’s usually been 5 months given Sworl launched, though so far, so good for a Seattle startup.

Sworl, a free app that offers an easy approach for consumers to physically support photos that they’ve taken with their iPhones, has lifted an additional $334,000 from existent investors like Sounders FC General Manager Adrian Hanauer and his try entrepreneur brother Nick Hanauer. Other backers embody former Expedia exec Greg Slyngstad, and Mike Slade and Pete Higgins of Second Avenue Partners.

Tom Riley, CEO and co-founder of Sworl, told GeekWire that uninformed money will be used for a “new turn of selling effort.”

“Since May, we tested mixed selling strategy and schooled what worked and what didn’t, and now we are leveraging that believe to boost a patron base,” Riley noted.

Frame Orientation

Prices for a framed photos, that are built and shipped from Portland, Ore., operation from $14.99 for a 4×6 table support to $79.99 for a 16×20 frame.

Riley combined that over a past few months, his 3-person group has schooled how the Sworl product is “naturally viral” interjection to a gifting and amicable aspect of a tangible print frame. The startup has a patron re-order rate of 35 percent.

“We now have a good estimation of a value of a download, and that allows us to spend meaningful we have genuine sales and sum domain to support those selling activities,” he said.

Sworl, that operates underneath a name Industrial Generosity, had formerly lifted $424,000 when it launched in May. You can download a iOS app here — Android is entrance soon, a association said.

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