Smile! Next startup from Blade incubator wants to solve digital photos

January 12, 2015 - photo frame

The subsequent startup off a public line during Boston-based Blade will concentration on a headache that flattering most everybody has: How do we keep lane of and share a best photos we take? Some of them might breeze adult on Instagram, Twitter, or Facebook — or maybe on a front of your holiday card. But a infancy “remain sealed divided on a digital devices,” Lineage Labs contends, “rarely anticipating a right approach or a right time to be common and enjoyed.”

Lineage is on a verge of rising a product called Bevy, and co-founders Firdaus Bhathena and Nancy Dussault Smith were out during a Consumer Electronics Show final week, assembly with press and impending partners.

Lineage co-founder Nancy Dussault Smith.

Smith wasn’t prepared to go into sum about Lineage or Bevy, though she pronounced a startup has 8 employees, a infancy of whom are program developers. Unlike a dual prior startups launched by Blade, WiGo and Classy, Lineage isn’t essentially focusing on college students and immature adults. Smith says a product is oriented to families. “Digital photography is wonderful, and we’re all capturing some-more moments,” she says. “But we remove some of a sorcery — you might take 70 pictures, though dual of them are good.”

Lineage’s LinkedIn page says a association aims to make it easier to store and classify digital photos and videos, “and above all, suffer them with friends and family.” That creates me consternation if Lineage is focused on new ways to share photos on a TV, digital print frame, or some other kind of display. Another idea points in a opposite direction: Bevy’s trademark covers not only software, though also “external mechanism tough drives featuring program for editing, managing, and pity photos.” Also, Bevy’s VP of engineering and operations, Adam Craft, hails from Dragon Innovation, a Cambridge association that helps startups conduct hardware manufacturing. Craft was also a longtime RD and engineering exec during Bedford-based iRobot.

Smith also has some hardware experience: before fasten Blade final year to rise Lineage, she was VP of selling communications during iRobot. Bhathena was a owner of WebLine (acquired by Cisco) and Relicore (acquired by Symantec). Blade describes itself as a startup “foundry” that reserve initial seed funding, bureau space, and imagination to selected entrepreneurs — and mostly helps them partisan group members.

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