Philly EyeWorks, The Eyewear Brand That’s Bringing City Pride & Offbeat …

December 23, 2014 - photo frame

Fishtown. Olde City. Fairmount. Rittenhouse.

Name-drop these neighborhoods to any Philadelphia local and their eyes light adult with nostalgia. But for optician Clifton Balter, a aforementioned locales reflect hometown brag that desirous him to emanate a eyewear brand, Philly EyeWorks.

Balter told The Huffington Post that he’s been operative in a eyeglasses business with his family given he was 12 years old. However, dual years ago he got a pull he indispensable to finally launch Philly EyeWorks when Warby Parker literally parked its selling bus in front of his shop.

philly eyeworks

Fashion-forward frames have turn a “It” appendage over a final 5 years interjection to online retailers with giveaway at-home try-on programs and 3D apps. But what separates this Philly-based code from a foe are a totally customizable specs. “You can make your eyeglasses unequivocally pointed or unequivocally funky,” pronounced Balter.

Customers can record on to their website or revisit their salon to select from a 12-piece collection of support styles, labelled during $149 each. “We have 4 conform themes,” Balter explained. “There’s a hip-hop look, a traditional, a contemporary and a wild.”

From simple, rectangular-shaped frames coined “Brotherly Love” to thick, larger-than-life specs dubbed “The Jawn”, there’s a span that fits each chairman and each face shape, no matter that city we call home.

Philly EyeWorks’ offbeat signature unequivocally comes by during a pattern process. In a groundwork of a brand’s workshop, you’ll find tone engineer Lucious Nelson crouched over exhilarated pans filled with brightly-colored paints as he hand-finishes frames and creates quirky new designs on a fly. You’d be warn how this man can renovate a demeanour of eyeglass temples regulating a span of scissors, electrical fasten and some paint.

With over 374 tone combinations and counting accessible in discriminating or matte finishes, Nelson has a rhythmic slight that allows him to furnish adult to 200 pairs a day or to persevere an whole workday on crafting only one pair. And since of a singular dip-dye technique, no dual eyeglasses demeanour a same. Now that’s musty fresh!

philly eyeworks

Go behind a scenes during Philly EyeWorks in a slideshow below.

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