Joy raises $2.5M for the interactive print frame

October 18, 2016 - photo frame

Joy, hardware startup and proprietor certain emotion, currently announced a launch of a initial product, a Joy Album — an interactive print support designed from a belligerent up. Joy has lifted $2.5 million in seed appropriation from investors including Obvious Ventures, The Chernin Group, BoxGroup, and Maywic Select Investments.


At initial glance, a tablet-like device seems to have a lot in common with early digital print frames sole to your relatives during places like Target and Best Buy. However, Joy isn’t selling this to your parents, it’s perplexing to marketplace something for your relatives to you.

CEO Alan Chan explains that a thought for Joy came from his possess practice with his wife. The dual would frequently take family photos on a accumulation of inclination and afterwards have to follow any other down to perspective them.

The 13.3 in. Joy Album comes customary with wireless charging that creates adult for an differently brief 5 hour battery life. Taking a page from Apple, a device doesn’t enclose a singular pier for anything. It has built-in speakers for video playback and a genuine time story revelation feature. If dual people with a device are in apart locations, they can call any other and perspective photos in unanimity all within Joy. The association also built a web app and mobile focus for promulgation photos to a Joy Album. Users can upload photos directly to a device regulating 10GB of giveaway print storage, or email photos to a special comment that will automate that routine for discerning and easy pity on a go.

The downside is that while this nifty device costs $299 for early adopters, it’s eventually going to cost we about $499. Yes that’s cheaper than an iPad, though a Album is also radically a singular duty device.

This isn’t a initial time a association has attempted to silo smartphone facilities into singular products. PonoPlayer, Neil Young’s now barbarous hi-fi song player, unsuccessful trying to do song improved as a standalone device. The jury is still out on a Pebble Core, a regulating partner with GPS and song storage, for athletes that don’t wish to drag their massive smartphone on each run. Neither of these inclination have a possibility during being as entire as a smartphone, though that doesn’t meant that should be their benchmark.

joy-ios-appAnother company, Aura, expelled a Aura Frame that automatically sifts out inapt photos from your print library and selects your top peculiarity photos to arrangement on a physical frame. It ships for $399 and comes with total storage. Chan doesn’t count out regulating program after on to exercise identical features, though for now is focused on creation certain his hardware is ideally blending for a user and a in-person print pity experience.

There’s a lot to be pronounced about a smartphone’s purpose as an inherently personal device. Joy plays right into this trend, presumption that people are improved off if they don’t have to palm off their personal inclination with private emails, documents, photos, and IOT access, each time they wish to share something with a friend. And since it’s a open device, always sitting in a home, it opens itself adult to a whole new array of interactions that differently wouldn’t happen.

If someone grabs your phone and starts scrolling by your photos, we would see that as a remoteness violation. In contrast, if we palm curate a photos on a Album and someone stops to grin during a shot, you’re distant some-more expected to be overwhelmed than irritated. Hopefully along a way, Joy can move behind a sentimental fun of observation photos with desired ones together, rather than a emotionally private routine of texting them or observation them over amicable media. If all goes to plan, a Joy Album should boat in Summer of 2017. It can be preordered now on a company’s website.

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