‘Avengers’ supplement is second biggest US opener of all time

May 3, 2015 - photo frame

LOS ANGELES (AP) — The Avengers are mighty, though not adequate to kick themselves. The Marvel and Disney supplement warranted a towering $187.7 million in a entrance weekend, creation it a second biggest U.S. opening of all time according to Rentrak estimates Sunday.

But “Avengers: Age of Ultron” unsuccessful to tip a all-time record of a initial film’s $207.4 million entrance in 2012.

Although “Ultron” was a usually new film in far-reaching recover this weekend, it had some poignant tiny shade competition: The Kentucky Derby, a NBA playoffs, and a Floyd Mayweather Jr. and Manny Pacquiao fight.

Numbers could change by a time Monday actuals hurl in, though it seems a strong counter-programming competence have blockaded another record for Marvel and Disney.

Still, for Disney’s conduct of placement Dave Hollis, a weekend was a “spectacular result” for a film, that cost a reported $250 million to produce.

Playing on 4,276 screens, a audiences for “Ultron’s” entrance were 59 percent masculine and 41 percent underneath a age of 25.

“We’re in singular atmosphere here,” pronounced Hollis. “Having a second biggest opening weekend in a story of a film business is always going to be something we travel divided overwhelmingly happy with. The movement of a code for Marvel during this indicate is unequivocally something to take a step behind and admire.”

Marvel and Disney now exaggerate a tip 3 opening weekends of all time with “Avengers” and a supplement holding a tip dual slots and “Iron Man 3” in third place.

Hollis pronounced this is “confirmation” that these films are “bringing a totally opposite kind of filmmaking to cinema. They’re formulating events and characters and building worlds in a approach that is sketch a courtesy of outrageous crowds.”

Rentrak’s Senior Media Analyst Paul Dergarabedian concluded that a disaster to tip a initial film is “in no way” a disappointment.

“You have to put this into perspective. Considering a turn of foe this weekend in a sporting world, it shows that film going binds a possess opposite all other options,” he said.

Also, while a initial film’s $207.4 million transport competence only seem like a new benchmark to hit, Dergarabedian was discerning to indicate out that opening above $200 million was “literally like violation a box bureau sound barrier.”

Instead of a new attention standard, a $200 million opening competence continue to be an attention rarity.

“Ultron’s” destiny success is not in doubt either.

“These other options were singular events. ‘Avengers’ has a really prolonged personification time. This is a tour to $1 billion and beyond,” he said.

With $168 million in general sales this weekend, “Avengers: Age of Ultron” has grossed $627 million globally in only 12 days. The film has nonetheless to open in China and Japan.

The rest of a tip 5 was populated with holdovers, “The Age of Adaline,” ”Furious 7,” ”Paul Blart: Mall Cop,” and a charcterised “Home.”


Estimated sheet sales for Friday by Sunday during U.S. and Canadian theaters, according to Rentrak. Where available, a latest general numbers for Friday by Sunday are also included. Final domestic total will be expelled Monday.

1. “Avengers: Age of Ultron,” $187.7 million ($168 million international).

2. “The Age of Adaline,” $6.3 million.

3. “Furious 7,” $6.1 million ($52.8 million international).

4. “Paul Blart: Mall Cop 2,” $5.6 million ($4.3 million international).

5. “Home,” $3.3 million ($17 million international).

6. “Cinderella,” $2.4 million ($7 million international).

7. “Ex Machina,” $2.2 million.

8. “Unfriended,” $2 million ($3.6 million international).

9. “The Longest Ride,” $1.7 million ($3.5 million international).

10. “Woman in Gold,” $1.7 million.


Estimated sheet sales for Friday by Sunday during general theaters (excluding a U.S. and Canada), according to Rentrak:

1. “Avengers: Age of Ultron,” $168 million.

2. “Furious 7,” $52.8 million.

3. “Silent Separation,” $28 million.

4. “Home,” $17 million.

5. “Helios,” $16.9 million.

6. “The Left Ear,” $15.5 million.

7. “Cinderella,” $7 million.

8. “Paul Blart: Mall Cop 2,” $4.3 million.

9. “China Town,” $3.8 million.

10. “Unfriended,” $3.6 million.


Universal and Focus are owned by NBC Universal, a section of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a organisation of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.


Follow AP Film Writer Lindsey Bahr on Twitter at: http://twitter.com/ldbahr

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